Gentraco has focused on building the Vietnamese rice brand by developing high-quality products and investing in rice processing, packaging, and distribution.
Products such as Miss Can Tho, Co Trang, Ngoc Dong, Ngoc Do, and Co Trang fragrant sticky rice were distributed through major supermarket networks in Vietnam. In particular, Ngoc Dong rice was developed under GlobalG.A.P. standards, with an emphasis on quality and traceability.
Alongside product development, Gentraco strengthened partnerships with farmers, developed raw material areas, and improved production control to meet increasingly demanding requirements in domestic and international markets.
Source: Agriculture and Environment Newspaper – Challenges in Building a Rice Brand