Gentraco has been one of the enterprises actively building the Vietnamese rice brand through raw material development, farmer partnerships, and strict quality control throughout the production and processing chain.
By 2014, Gentraco was among Vietnam’s top 10 rice exporters while continuing to invest in warehouses, drying systems, and transportation facilities to improve product quality and production efficiency.
Alongside exports, Gentraco also developed branded rice products for the domestic market, including Miss Can Tho, Co Trang, Ngoc Dong, Ngoc Do, and Co Trang fragrant sticky rice. Ngoc Dong rice was developed under GlobalG.A.P. standards, with a focus on quality and traceability.
These efforts have contributed to enhancing the value of Vietnamese rice and strengthening Gentraco’s brand presence in both domestic and international markets.
Source: 2Lua – “Gentraco Builds the Vietnamese Rice Brand”
View the original article on 2Lua